BRPSE on BSNL

The meeting focused on discussion on key challenges faced by BSNL and major initiatives taken

by BSNL to turn around the company. In this regard, a presentation was given by BSNL. In the

end it was indicated that 

"With these initiatives of increasing revenues and reducing cost, it is

expected that BSNL will turnaround in next two years"

86th meeting of the Board for Reconstruction of Public Sector Enterprise (BRPSE) held on 21.12.2010

Key Recommendations

Rationalization of manpower through VRS, roll back of superannuation age to 58 years, freeing reducing allowance , out sourcing etc 

This is not the green leaf's laughter towards yellow leaves' fall. We know we also will fade to yellow, but this time the yellow leaves are too much beyond the tree can bear, other wise the tree will fall and green leaves will burn in the heat. 

So Yellow leaves must fall before the Tree's fall.

The greatest weakness of the company is its greatest strength; the vast wire line network spanned across the nuke and corner of the country.

Augment it for high revenue VAS not for the lone voice at cheap rates. Modernization of network to next generation.

Inadequacy or deficiency of management in (1) transforming or reorienting the organisation (2) assessing its capabilities (3) identifying the market opportunities (4) pro-activeness to adapt market changes.

To be precise ALL

General perception of deficiency is quality of service among the consumers.(says tedious)

Tedious 198 program is changing to Super tedious CDR 198 system.

Should start marketing 3G services immediately utilizing its pan -India presence.

BSNL still believes "marketing" is a synonym to "showcasing" and "Tailor-made solutions" , "customer-centric products" etc terms are sarcastic.

Submit a cogent revival or restructuring plan  for BSNL with in  a period of 4 months

Last date of submission should be 22-04-2011, it was better to be 01-04-2011

Implementation of time line for various measures enumerated by CMD BSNL.

MOC & IT's 100 days program is going to end by 11th April 2011; one of its key point is to find a regular CMD for BSNL.

copy of the letter